SQUID THE GRIFF AND PRETZEL – Content Creators, Digital Influencers, Event Appearances & Brand Ambassadors
Squid the Griff is a global sensation and Australia’s new ‘breed’ of media star. As an Adelaide-based Brussels Griffon with almost 400,000 Instagram followers, 30,000+ Facebook fans, a high-traffic website, and beloved blog, this popular pooch has made so many media appearances that he’s now a bone-a-fide celebrity. Being the true celebrity he is, Squid mingles with plenty of (human and animal) A-listers across this globe but remains entirely unaffected by his cult-like following. Today his brother Pretzel keeps him grounded.
It should come as no surprise that with the arrival of little brother Pretzel expanding the family, the internet went wild. Fans who already checked in daily with Squid couldn’t contain their excitement to have double the ‘Muppet’ mischief in their feed. Following in the footsteps of fame has been easy for Pretzel, with Squid leading the way. In fact, many dogs have had moments of mini-fame on the internet, but few, if any, have had the reach and staying power of Squid the Griff and Pretzel. This duo have helped millions of people smile all around the world — even when times were tough. By the way, Squid’s nickname is “Stinky” after the Moomin character (by Finnish illustrator Tove Jansson) because people feel he bears a resemblance. Super cute, super lovable and ready to bark up your brand!


