About Us
The art of perfection is a tantalising idea that inspires greatness. This essential ingredient is what continually positions the Lime Agency above all others. So too does our menu of skilled services – talent management, casting, advertising, influencer marketing and public relations. Our in-market experience has been uniquely developed thanks to decades working with the most premium brands, productions and talents from around the globe. Together under one roof, we are a manifestation of a philosophy that’s rarely experienced.
As your trusted creators, collaborators and confidants, discover the expansive benefits of a personalised partnership today by engaging with us. At the Lime Agency, we offer cutting-edge craftsmanship and commanding capabilities to achieve your exacting vision. When it comes to dynamic content and industry-leading brand experiences, we stop traffic. We turn heads. We make you look. We start conversations. We form relationships. And, we stay ahead of the curve. A unique work of art just like your campaign. We are the Lime Agency.
Our Experts
Focused on creating memorable moments for your brand.
Our Expertise
Kylie Green – Founder and Director
A great brand strategy acts as a guiding light for everything else that follows. It’s a simple mantra that’s seen Kylie create and develop hundreds of highly esteemed brand partnerships, work with an incredible line up of talent including Olympians, television personalities, actors, models, celebrities and reality stars as well as create award-winning memorable campaigns for countless clients.
Kylie has accumulated expert level experience helping brands launch, expand and re-image themselves via marketing, activations, events, advertising, media, direct and digital marketing. She founded Kaleidoscope Marketing, a multi award-winning brand activation agency at 29-years-old which she sold to an ASX listed company several years later. She’s also held Chief Executive roles steering both global behemoths and boutique agencies along with everything in between.
With a client-first mindset, it’s helped navigate Kylie’s impressive voice and vision to help establish brands, re-imagine reputations and break new verticals. It’s little then why she’s continually worked with an impressive list of brands including Christian Dior, Estée Lauder, Panasonic, Philips, GlaxoSmithKline, Kimberley Clark, Sanitarium, Parmalat, Carlton & United Breweries, Asahi, CommBank, Nestle, Meat & Livestock Australia, Pepsi, Emirates, ICC T20 World Cup 2020 Australia, Arnott’s and more.
Recognised with over 50 industry accolades, Kylie has been rewarded with multi APMA Star and MAAW Globes Awards as well as Creative Summit, Cannes Gold Lion, Spikes and POPAI Awards not to mention being a finalist for the Telstra Women’s Business Awards and winner of the Women in Media’s Mentor of the Year and Casting Agent of the Year awards to name just a few. Kylie also previously served as Chairperson of the Australasian Promotional Marketing Association (APMA) for 5 years which has since merged into now Advertising Council, as a Non-Executive Board Director for Layne Beachley’s Aim for the Stars charitable foundation for 7 years, as a Non-Executive Board Director for Youth Insearch for 2 years and also served on the AiMCO Council and today helps AiMCO with the Influencer Marketing Awards Judging and Awards event.
Above it all, it’s Kylie’s belief that branding is one of the most crucial aspects of any business. It’s your essential edge in today’s highly competitive market and in which Kylie continues to remain in sync with more than ever.
Susie Pfann – Campaign Director
Unlike other Campaign Directors, Susie is uniquely positioned. You see, she has enviable experience across client brand management, working with some of Australia’s best-known brands. But she’s also been the ‘go-to girl’ for marketing and brand campaigns and activations at a number of award-winning agencies. The result? She knows what it takes to deliver success on all fronts!
Iconic thinking. That’s what fuels Susie with the ability to creatively capture and represent every compositional element that makes for a brilliant campaign. To delve into your intrinsic, deep down, backs-against-the-wall, fundamentally-held values and use them to shape and set new trends. It’s a spirited performance; and it’s underscored by an illusory, often rebellious hell-raiser trait that most creative people possess. It’s why Susie thinks differently, feels differently and sees differently. To witness her in action is electrifying. So, it’s no surprise her work across world-class brands, premier retailers and popular shopping destinations has delivered a consistent quality of campaign materials carefully crafted to the exacting vision of every client.
Such qualities saw Susie play an integral part of Kylie Green’s first multi award-winning activations agency Kaleidoscope Marketing. Equipped with client intel from a roster including boutique businesses through to global corporate juggernauts thanks to her work across brand strategy through to activation, Susie displayed a compelling balance of contemporary thinking, innovative insights and powerful performance. Today, her repertoire extends to business administration, CRMs, ERPs and automation as well as financial management strategies and systems. There’s very little that can distract Susie from delivering superb results, which is why you’ll find her working alongside Kylie managing talent, campaigns and internal operations.
Nicole Moore – Senior Account Director
With more than 25 years specialising in event and project management, public relations and sponsorship as well as retail and sports marketing, Nicole is a proven powerhouse backed by both brains and brawn while she’s also brimming with brilliance – that fundamental joie de vivre fuelling her inspiring creativity and agile capabilities. Indeed, there are no limits for Nicole, which is essential to her exacting standards and pursuit of uncharted ambition.
Indeed, Nicole’s appetite for achievement came at an early age thanks to her natural knack for sports, with her sights firmly set on the end game. Whether state representative netball, national ice skating or awesome ‘80s aerobics (picture fluorescent Lycra G-string leotards with coordinated scrunchies), we dare you to ask Nicole about her Torvill & Dean days! As a figure skater, she was asked to perform with the world-famous ‘Boléro’ boogying British Olympic gold medallist duo during their national tour across Australia.
Today, as we look to a future in which innovation and excellence are more vital than ever in a post-pandemic world, Nicole is perfectly positioned at the nexus of brand activations, content creation and extraordinary events to explore endless opportunities for Lime’s gifted talent roll of cultural trendsetters, icons, influencers, storytellers and thought-leaders.
With enviable experience working with one of the oldest and largest marketing and communications companies in the world, the French multinational Publicis Groupe through to heading up her own national sports management agency, it’s no surprise to learn Nicole has partnered with many iconic local and global brands including British Airways, Coca Cola, Foxtel, L’Oreal, Nestlé, News Limited, Nike, Ralph Lauren, Renault, Samsung and Telstra. And just like a juggernaut jigsaw puzzle (one of her personal proclivities), Nicole’s skill for big-picture thinking ensures she can successfully assemble even the most complex campaign ‘piece by piece’ whether it’s for a corporate global giant or a rookie start-up on the rise. As a master of her craft, the attention to detail is all the same.
Olivier Björksäter-Bleylock – Editor and Copy Management
Words are our most inexhaustible source of inspiration to achieve brilliantly articulated, valuable, relevant and engaging content. And when it comes to branding, achieving outstanding market cut-through requires carefully crafted copy suitably toned to catch high custom.
As a former musician turned scribe, Olivier applies the melodic principles of economy, transparency, variety and harmony when he puts pen to paper. And similar to a performance, when it comes to high-quality content and audience consideration, he remains in tune with the ground rules of Google’s ever-changing SEO landscape. No longer is the target high keyword usage packed tightly into seemingly unsuitably produced copy. Today it’s about the ability to persuade and compel as well as to enhance a visitor’s interactions with key call to actions.
With qualifications in communications, journalism and writing as well as a doctorate in psychoanalytical semiotics, Olivier brings over 20 years’ experience of writing to the Lime Agency. A former freelance journalist working with international titles in Australia, Canada, France, South Africa, Sweden, United Kingdom and United States through to managing corporate and government communications for some of Australia’s most powerful association and lobby groups, Olivier’s also served as editor-in-chief for a stable of business trade magazines and in-house copywriter working across a range of premium international brands. Such diversity has allowed him to develop a unique ability to communicate across different markets adopting different personas so as to tune into the most appropriate tone for absolute authenticity… ‘literarily’ speaking of course!
Amber Daines – Media Trainer and Crisis Communications
At the rate technology is rapidly evolving, the way we do business is also constantly changing. As a result, communication tools are changing. And so too is the media. But what doesn’t change is the fact that we need to communicate effectively with anyone that’s important to our business.
For over 20 years Amber has worked with major brands including Westfield, Deloitte and ING, not-for-profits including The Australian Fund for Animal Welfare, Carers Australia and the Law and Justice Foundation as well as hundreds of small businesses to build their business case; reach new audiences; and, engage their stakeholders through fine-tuning their communication skills and collateral.
Today, Amber has become of Australia’s most agile communications professionals known for her ability to devise and implement successful strategies across all forms of crisis communications. She’s honed her craft thanks to a diverse mix of opportunities across communication production. Originally a news journalist for a range of high-circulating newspaper head masts and business magazine titles, she took up career posts across the Asia Pacific and the United Kingdom. Amber was even recognised (at 22-years-old) with a prestigious Walkley Award for excellence in group newspaper journalism during the Asian financial crisis of the late 1990s. If that’s not enough, Amber has also worked as an on-air TV reporter and consulted as a media relations expert to hundreds of well-known Australian brands in the business and charitable sectors.
Having worked with hundreds of CEOs and senior spokespersons who have engaged her to help bolster their media, presentation and crisis communications skills and enhance their leadership presence, Amber can deliver custom communication solutions for organisations of any size, helping you refine and succinctly convey your message. Why? Because every brand is different and so, too, are your needs. The media, though, is indiscriminate and unforgiving.
Sam Boyle – Creative Manager
To understand how a great brand story can resonate with its audience requires an understanding of the trust and affinity that can only come about through great design. Sam is that valuable tool in our design arsenal. But he’s more than a graphic designer. He’s a creator. An inventor. And an artisan. Everything is meticulously researched, planned, tested and designed to look and work flawlessly. It’s a symphony of look and function.
Sam has been creating compelling award-winning client designs for agencies, both large and small, for the past 20 years. Everything from strategic branding, merchandising and creative collateral through to print and online, regardless of the brief and scope, Sam thrives on bringing any design to life, either in line with predestined guidelines or creating new ones to revitalise an existing image. For him, a design must not only look beautiful, it must also function beautifully. A great design not only entices you to touch and to feel, but it must be intuitive and simple to wholly understand and embrace.
Brianna Ansaldo – Professional Podcast Producer & Composer
As one of Australia’s award-winning top musical composers, the art of sound has always been Brianna’s bailiwick. In fact, she’s ‘heard’ it most of her life – whether it’s her natural knack for perfect pitch, talent for playing music by ear or perennial pursuit to experience the subtle simplicities that exist behind every single sound-byte. Jealous much? We certainly are!
It wasn’t until her ‘synesthesia’ for sound creation collided with the cultural coup d’état of podcasting that Brianna saw the platform disruptor as something more than alternative radio. She saw an opportunity to be braver, more playful and creatively unique. Above all, it was a means of breathing new life into largely forgotten forms of communication.
“My love is in the creation of sound” is the mantra Brianna has always lived by, even when she’s creating and producing digital content for clients. Whether it’s hobbyists who deliver a rambling monologue on their favourite topic, investigative journalists creating well researched and carefully crafted programs or narrative storytellers with a master for intimacy that comes with knowing their listeners. From the avant-garde to highly independent, experimental through to the traditional, it’s a world that Brianna hears ever so clearly that it’s a medium she’s now fully opted into.
With audio cues that signal master craftsmanship and transcendental talent, there seems to be a new canon being formed when it comes to Brianna’s style of sound: Ephemeral yet enduring. It’s this restraint that’s become the signature of her expertise to conceptualise, develop and produce premium podcasts. It’s about delivering an auditory experience that makes every listener feel something powerful.
Laura Henshall – Speaker Training
If you’re in business, then you’re in the business of speaking. From ‘pitch coaches’ to TED talkers, there’s an entire industry built upon self-help books that tackle the art of public speaking. There’s no question that for most of us, public speaking is a fear. A big one. It’s one that may not loom front and centre in our daily lives but when the time comes, it tends to scare the living daylights out of us. But there’s no need to be afraid. We’ve got just the solution for you.
Laura is an international speaker, actress and artist who coaches and trains people in the art of public speaking, providing the support and encouragement required to discover your true self-confidence and share it with the world. Having trained with leading acting coaches including Annie Swann (Sydney) and Larry Moss and Josh Pais (New York City), much of Laura’s instructions share ideas and learnings from lineage such as Stanislavski, Stellar Adler and Uta Hagen in addition to voice teachers Patsy Rodenburg and Kristen Linklater.
Through her work, Laura guides you to connect with your inner confidence and turn your ideas and experiences into powerful TED style talks and keynotes. Her experience as a speaker and storyteller has seen her share her talks and tread the boards across the United Kingdom, United States and and Australia. She’s also gone on to support others to TEDx stages around the globe and grow their businesses through the medium of powerful speaking (video and stage) – many of them winning international business awards, launching their own sell-out events and becoming professional speakers themselves.
Laura is the expert public speaking coach at The Entourage in Sydney and has helped hundreds of new and aspiring speakers to find clarity in their message and deliver it with impact, so they can wow their audience, every time. Now it’s your turn.
Maritza Barone -Presenter, Producer, Podcast Specialist, Public Speaking Pro & Voice Coach
Whether you have an audacious idea, invaluable insights or a visionary message to share, if you’ve got something to say but need help discovering your voice and crafting your delivery, The Lime Agency’s resident podcast and public speaking coach and mentor Maritza Barone can help capture what you want to say and perfectly translate it into how you wish to say it via today’s highly-competitive streaming stage: the podcast.
With 89% of the emotional impact of today’s online digital content coming from audio, we’re absorbing more content through our ears than ever before. That’s because we can do other things as we listen. What this tells us is that in the future, as smart headphones get smarter, our ears (rather than our eyes), may well become the main way we connect to the internet. This is podcasting’s boom time – the wild and wonderfulness of its offerings and its glorious niche-ness, where even a small show can turn into a roaring success. The great news is that there’s plenty of room for expansion. Whether it’s your ambition to rival Joe Rogan’s worldwide reach, jump aboard the juggernaut that is true crime, or produce an empowering program for a niche market, Maritza Barone will equip you with the tools and techniques needed to elevate your public speaking skills to produce a podcast that successfully delivers your message out into the world…with self-assured confidence and captivating clarity. So, if you’re ready to start speaking, let Maritza show you how to say it.
Jamie White – Legal Counsel
Whether online or offline, it’s an innovator’s game in today’s marketplace. Those businesses that take risks and push boundaries are the ones that succeed in building iconic brands. But to truly succeed, you also need security. We understand the great value that Intellectual Property can provide for our clients. As an intangible asset covering everything from copyright to performers’ rights, it can establish exclusivity in a highly competitive and creative industry, improve profitability, enhance valuation, and add to the goodwill and recognition of your brand along with the products and services you offer.
Offering sophisticated and experienced advice across all aspects of intellectual property, technology and social media law, electronic commerce and information privacy, we never leave anything to chance. With our highly seasoned legal counsel Jamie White tenaciously pursuing our clients’ interests, it’s a further measure of our commitment to working in partnership with today’s prominent brands.
With a briefcase brimming with well-known brands such as Bupa, Origin Energy, Hyatt Hotels, National Stock Exchange and Tourism Queensland, Jamie has also worked with countless private businesses and organisations throughout Australia over the last 15 years of practice. As owner of a social media, technology and intellectual property law firm for 10 years, in his spare time Jamie’s also an Adjunct Teaching Fellow in the Faculty of Law at Bond University, and a featured legal columnist for SBS News, Australia Post and Acuity – the home of sharp thinking for chartered accountants.
Beyond the law, Jamie’s other superpower is played out in a different kind of court where you’ll fast discover he’s a dominate fixture on the seniors tennis circuit. And with world rankings in singles, doubles and mixed divisions at the Australian Tennis Seniors and ITF World Seniors Championships, it’s further proof that Jamie’s your guaranteed go-to guy for grand slam legal advice.
Simon Back – Partner, Bespoke Branded Products Specialist
They say presentation and packaging are everything! But you’ve got to get the product right first. With almost 30 years’ experience working in product development, design and manufacturing as well as premium packaging and print products, Simon’s catalogue of iconic clients from around the globe is grand: American Crew, David Jones, Ella Baché, Event Cinemas, Four Pillars, Pernod Ricard, Qantas, Revlon and Treasury Wine Estates to name drop just a few.
Working in partnership with the Lime Agency, Simon heads up MaCher, Australia’s global pioneers in the design and production of branded products and packaging wherever you are in the world (with offices in Sydney, Melbourne, Hong Kong, London, Los Angeles and New York). Behind-the-scenes, Simon’s backed by an integrated laboratory packed with inspiring and innovative creatives; indeed these are remarkable people who continually aspire to extend the limits of possibility in order to produce incredible products complete with pièce de resistance packaging for brand owners and consumers.
Whether it’s artisan foods, boutique spirits and wines (through to global big brand players), bespoke beauty products, health & wellbeing, premium lifestyle wares, retail products (including corporate gifting and gift card packaging) or travel and tourism specialists, no category is off limits, no industry unobtainable. Behind every idea, Simon’s umbrella knowledge of customer actions, emotions, loyalty and insights along with sense of purpose, meaningful touch points and value expectations are equally essential; product development and design isn’t just what it looks and feels like; it’s how and why it works. As for the packaging, Simon sums it up perfectly: “Good packaging protects your product. Great packaging protects your brand.”