The art of perfection is a tantalising idea that inspires greatness. This essential ingredient is what continually positions the Lime Agency above all others. So too does our menu of skilled services – talent management, casting, advertising, influencer marketing and public relations. Our in-market experience has been uniquely developed thanks to decades working with the most premium brands, productions and talents from around the globe. Together under one roof, we are a manifestation of a philosophy that’s rarely experienced.
As your trusted creators, collaborators and confidants, discover the expansive benefits of a personalised partnership today by engaging with us. At the Lime Agency, we offer cutting-edge craftsmanship and commanding capabilities to achieve your exacting vision. When it comes to dynamic content and industry-leading brand experiences, we stop traffic. We turn heads. We make you look. We start conversations. We form relationships. And, we stay ahead of the curve. A unique work of art just like your campaign. We are the Lime Agency.
Focused on creating memorable moments for your brand.
Kylie Green – Founder and Director
A great brand strategy acts as a guiding light for everything else that follows. It’s a simple mantra that’s seen Kylie create and develop hundreds of highly esteemed brand partnerships, work with an incredible line up of talent including Olympians, television personalities, actors, models, celebrities and reality stars as well as create award-winning memorable campaigns for countless clients.
Kylie has accumulated expert level experience helping brands launch, expand and re-image themselves via marketing, activations, events, advertising, media, direct and digital marketing. She founded Kaleidoscope Marketing, a multi award-winning brand activation agency at 29-years-old which she sold to an ASX listed company several years later. She’s also held Chief Executive roles steering both global behemoths and boutique agencies along with everything in between.
With a client-first mindset, it’s helped navigate Kylie’s impressive voice and vision to help establish brands, re-imagine reputations and break new verticals. It’s little then why she’s continually worked with an impressive list of brands including Christian Dior, Estée Lauder, Panasonic, Philips, GlaxoSmithKline, Kimberley Clark, Sanitarium, Parmalat, Carlton & United Breweries, Asahi, CommBank, Nestle, Meat & Livestock Australia, Pepsi, Emirates, ICC T20 World Cup 2020 Australia, Arnott’s and more.
Recognised with over 50 industry accolades, Kylie has been rewarded with multi APMA Star and MAAW Globes Awards as well as Creative Summit, Cannes Gold Lion, Spikes and POPAI Awards not to mention a finalist for the Telstra Women’s Business Awards and winner of the Women in Media’s Mentor of the Year award to name just a few. Kylie has been a Non-Executive Director of Youth Insearch for the past 2 years and previously served as a Board Director for Layne Beachley’s Aim for the Stars charitable foundation for almost seven years.
Above it all, it’s Kylie’s belief that branding is one of the most crucial aspects of any business. It’s your essential edge in today’s highly competitive market and in which Kylie continues to remain in sync with more than ever.
Olivier Björksäter-Bleylock – Editor and Copy Management
Words are our most inexhaustible source of inspiration to achieve brilliantly articulated, valuable, relevant and engaging content. And when it comes to branding, achieving outstanding market cut-through requires carefully crafted copy suitably toned to catch high custom.
As a former musician turned scribe, Olivier applies the melodic principles of economy, transparency, variety and harmony when he puts pen to paper. And similar to a performance, when it comes to high-quality content and audience consideration, he remains in tune with the ground rules of Google’s ever-changing SEO landscape. No longer is the target high keyword usage packed tightly into seemingly unsuitably produced copy. Today it’s about the ability to persuade and compel as well as to enhance a visitor’s interactions with key call to actions.
With qualifications in communications, journalism and writing as well as a doctorate in psychoanalytical semiotics, Olivier brings over 20 years’ experience of writing to the Lime Agency. A former freelance journalist working with international titles in Australia, Canada, France, South Africa, Sweden, United Kingdom and United States through to managing corporate and government communications for some of Australia’s most powerful association and lobby groups, Olivier’s also served as editor-in-chief for a stable of business trade magazines and in-house copywriter working across a range of premium international brands. Such diversity has allowed him to develop a unique ability to communicate across different markets adopting different personas so as to tune into the most appropriate tone for absolute authenticity… ‘literarily’ speaking of course!
Amber Daines – Media Trainer and Crisis Communications
At the rate technology is rapidly evolving, the way we do business is also constantly changing. As a result, communication tools are changing. And so too is the media. But what doesn’t change is the fact that we need to communicate effectively with anyone that’s important to our business.
For over 20 years Amber has worked with major brands including Westfield, Deloitte and ING, not-for-profits including The Australian Fund for Animal Welfare, Carers Australia and the Law and Justice Foundation as well as hundreds of small businesses to build their business case; reach new audiences; and, engage their stakeholders through fine-tuning their communication skills and collateral.
Today, Amber has become of Australia’s most agile communications professionals known for her ability to devise and implement successful strategies across all forms of crisis communications. She’s honed her craft thanks to a diverse mix of opportunities across communication production. Originally a news journalist for a range of high-circulating newspaper head masts and business magazine titles, she took up career posts across the Asia Pacific and the United Kingdom. Amber was even recognised (at 22-years-old) with a prestigious Walkley Award for excellence in group newspaper journalism during the Asian financial crisis of the late 1990s. If that’s not enough, Amber has also worked as an on-air TV reporter and consulted as a media relations expert to hundreds of well-known Australian brands in the business and charitable sectors.
Having worked with hundreds of CEOs and senior spokespersons who have engaged her to help bolster their media, presentation and crisis communications skills and enhance their leadership presence, Amber can deliver custom communication solutions for organisations of any size, helping you refine and succinctly convey your message. Why? Because every brand is different and so, too, are your needs. The media, though, is indiscriminate and unforgiving.
Sam Boyle – Creative Manager
To understand how a great brand story can resonate with its audience requires an understanding of the trust and affinity that can only come about through great design. Sam is that valuable tool in our design arsenal. But he’s more than a graphic designer. He’s a creator. An inventor. And an artisan. Everything is meticulously researched, planned, tested and designed to look and work flawlessly. It’s a symphony of look and function.
Sam has been creating compelling award-winning client designs for agencies, both large and small, for the past 20 years. Everything from strategic branding, merchandising and creative collateral through to print and online, regardless of the brief and scope, Sam thrives on bringing any design to life, either in line with predestined guidelines or creating new ones to revitalise an existing image. For him, a design must not only look beautiful, it must also function beautifully. A great design not only entices you to touch and to feel, but it must be intuitive and simple to wholly understand and embrace.
Brianna Ansaldo – Professional Podcast Producer & Composer
As one of Australia’s award-winning top musical composers, the art of sound has always been Brianna’s bailiwick. In fact, she’s ‘heard’ it most of her life – whether it’s her natural knack for perfect pitch, talent for playing music by ear or perennial pursuit to experience the subtle simplicities that exist behind every single sound-byte. Jealous much? We certainly are!
It wasn’t until her ‘synesthesia’ for sound creation collided with the cultural coup d’état of podcasting that Brianna saw the platform disruptor as something more than alternative radio. She saw an opportunity to be braver, more playful and creatively unique. Above all, it was a means of breathing new life into largely forgotten forms of communication.
“My love is in the creation of sound” is the mantra Brianna has always lived by, even when she’s creating and producing digital content for clients. Whether it’s hobbyists who deliver a rambling monologue on their favourite topic, investigative journalists creating well researched and carefully crafted programs or narrative storytellers with a master for intimacy that comes with knowing their listeners. From the avant-garde to highly independent, experimental through to the traditional, it’s a world that Brianna hears ever so clearly that it’s a medium she’s now fully opted into.
With audio cues that signal master craftsmanship and transcendental talent, there seems to be a new canon being formed when it comes to Brianna’s style of sound: Ephemeral yet enduring. It’s this restraint that’s become the signature of her expertise to conceptualise, develop and produce premium podcasts. It’s about delivering an auditory experience that makes every listener feel something powerful.
Laura Henshall – Speaker Training
If you’re in business, then you’re in the business of speaking. From ‘pitch coaches’ to TED talkers, there’s an entire industry built upon self-help books that tackle the art of public speaking. There’s no question that for most of us, public speaking is a fear. A big one. It’s one that may not loom front and centre in our daily lives but when the time comes, it tends to scare the living daylights out of us. But there’s no need to be afraid. We’ve got just the solution for you.
Laura is an international speaker, actress and artist who coaches and trains people in the art of public speaking, providing the support and encouragement required to discover your true self-confidence and share it with the world. Having trained with leading acting coaches including Annie Swann (Sydney) and Larry Moss and Josh Pais (New York City), much of Laura’s instructions share ideas and learnings from lineage such as Stanislavski, Stellar Adler and Uta Hagen in addition to voice teachers Patsy Rodenburg and Kristen Linklater.
Through her work, Laura guides you to connect with your inner confidence and turn your ideas and experiences into powerful TED style talks and keynotes. Her experience as a speaker and storyteller has seen her share her talks and tread the boards across the United Kingdom, United States and and Australia. She’s also gone on to support others to TEDx stages around the globe and grow their businesses through the medium of powerful speaking (video and stage) – many of them winning international business awards, launching their own sell-out events and becoming professional speakers themselves.
Laura is the expert public speaking coach at The Entourage in Sydney and has helped hundreds of new and aspiring speakers to find clarity in their message and deliver it with impact, so they can wow their audience, every time. Now it’s your turn.
Jamie White – Legal Counsel
Whether online or offline, it’s an innovator’s game in today’s marketplace. Those businesses that take risks and push boundaries are the ones that succeed in building iconic brands. But to truly succeed, you also need security. We understand the great value that Intellectual Property can provide for our clients. As an intangible asset covering everything from copyright to performers’ rights, it can establish exclusivity in a highly competitive and creative industry, improve profitability, enhance valuation, and add to the goodwill and recognition of your brand along with the products and services you offer.
Offering sophisticated and experienced advice across all aspects of intellectual property, technology and social media law, electronic commerce and information privacy, we never leave anything to chance. With our highly seasoned legal counsel Jamie White tenaciously pursuing our clients’ interests, it’s a further measure of our commitment to working in partnership with today’s prominent brands.
With a briefcase brimming with well-known brands such as Bupa, Origin Energy, Hyatt Hotels, National Stock Exchange and Tourism Queensland, Jamie has also worked with countless private businesses and organisations throughout Australia over the last 15 years of practice. As owner of a social media, technology and intellectual property law firm for 10 years, in his spare time Jamie’s also an Adjunct Teaching Fellow in the Faculty of Law at Bond University, and a featured legal columnist for SBS News, Australia Post and Acuity – the home of sharp thinking for chartered accountants.
Beyond the law, Jamie’s other superpower is played out in a different kind of court where you’ll fast discover he’s a dominate fixture on the seniors tennis circuit. And with world rankings in singles, doubles and mixed divisions at the Australian Tennis Seniors and ITF World Seniors Championships, it’s further proof that Jamie’s your guaranteed go-to guy for grand slam legal advice.
Zahrina Robertson – Branding Videographer & Photographer
If a picture can capture a thousand words, Zahrina Robertson possesses a discernible eye for unique visual storytelling by the volume. A gift since early childhood while raised by photographic folk flush with formidable legacy, craft and inspiration, it’s this foundation that enabled her to cast conformity aside, act on inspiration and cultivate her own individualist principles. It’s a behind-the-lens snapshot into the iconographic acuity that’s developed into Zahrina’s impressive global showreel today, having created defiant masterpieces with national and international brands including Moët Hennessy Louis Vuitton, the global conglomerate behind an impressive brand collection including Bulgari, Christian Dior, Dom Pérignon, Fendi, Givenchy, Marc Jacobs, TAG Heuer and Veuve Clicquot. And from Bravo’s ‘Real Housewives’ to the real stars of Hollywood and every entrepreneur in between, Zahrina has worked with an incredibly diverse range of clients including Dale Beaumont, Richard Branson, Ita Buttrose, Matt Church, George Clooney, Aviva Drescher, Tim Ferris, Dannii Minogue and Martha Stewart.
Uniquely versed in creating fully personable and scalable visual experiences like no other, thanks to a dynamic background in marketing and public relations, it’s positioned her as one of the country’s most renowned experts and leaders in visual personal branding. And Zahrina basks in the entire creative process – from the quintessence of inception of concept, image acquisition and the artisanal detailing in post-production. It’s the delightfully unexpected twists, fleeting moments, spontaneity and the free spirit snapped in a singular frame where every sense is supremely alive that defines the artistry and skill of Zahrina. So, it should come as little surprise that she’s the recipient of numerous prestigious international awards not to mention the author behind a highly successful branding bestseller, helping people with cutting-edge, innovative personal ‘self-package’ branding insights in today’s rapidly changing world.
Stylishly street-smart, strikingly savvy and sensitively skilful, Zahrina Robertson is ready to help your brand achieve a new dimension of visual creativity. Are you ready to change up the game as well?
Eddison Roberts – Content Marketing Intern
Eddison Roberts joins The Lime Agency as a content marketing intern, using his burgeoning knowledge of emerging corporate communications and public relations techniques to support the delivery of some of our agency content. Currently completing an undergraduate degree in media and communications with specialities in marcomms, corporate affairs and public relations, Eddison also muses with influencer marketing – engendering loyalty and trust, the kind that’s achieved via beautifully crafted and state-of-the-art results but not ostentatious and showy. From a gap year travelling the world through to working in the premium property market, Eddison’s aspirations to construct finely tuned communications came calling early in a flash of brilliance. That powerful sense of ambition continues to fuel the fire in his belly and that underlying ‘drive’ to succeed – the kind that doesn’t screech away from traffic lights but assuredly gains in pace and powerful momentum with every take off. It’s a fitting metaphor. Why? Eddison’s our resident car enthusiast (dare we even suggest a motorhead). However he identifies, we consider it a perfect fit, because Eddison is somebody with superior taste in transportation who likes to provide our content consumers with a memorable journey. No experience can be smoother than that!
Rose Catania – Social Media Marketing Intern
Meet Rose Catania. She’s worldly, diverse and nonchalantly progressive. She’s also our social media marketing intern. And while she may still be completing her Bachelor of Media and Communications with a focus on marketing communications and public relations, Rose isn’t content having easy access to a world of information through the internet. Knowledge and awareness of the wider world are important to her. She simply chooses to experience it in the ‘here and now,’ developing her unique point of view drawn in part from experience. As a seasoned globetrotting adventurist, it was an extended sojourn in India working with vulnerable communities (and where she studied at the American Embassy School in New Delhi) that she developed a discerning desire to make a positive difference through the values of volunteer work. It’s that same individualism and inspirational freewill that drive her passion for communications. In a world of words, she’s savouring the cohesive, the communal, the commands and of course, those all-important cut-throughs. A wordsmithing prodigy in the making, Rose delights in everything from the most flamboyant luxury of copy lengths to the most agonisingly concise that’s perfectly crafted to fit a coffee cup. So, is it purely a coincidence that she also makes the world’s best cappuccino? Taste one for yourself and find out!