Privacy Policy
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The Lime Agency Pty Ltd ACN 640 973 333

(“The Lime Agency”, “we”,” us”, “our”) 

1. Introduction

The Lime Agency Pty Ltd is committed to protecting the privacy and confidentiality of personal information and handling personal information responsibly and in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (“APPs”), the Spam Act 2003 (Cth), the Notifiable Data Breaches Scheme and other applicable Australian laws.
This Privacy Policy explains how we collect, hold, use, disclose and protect personal information when you:
  • Visit our website;
  • Contact us;
  • Engage our services;
  • Apply for talent representation;
  • Participate in competitions or promotions;
  • Attend events;
  • Interact with us on social media;
  • Work with us as a client, agency, supplier, contractor or partner; or
  • Otherwise provide personal information to us.
By engaging with The Lime Agency, you consent to the collection, use and disclosure of your personal information in accordance with this Privacy Policy.

2. About The Lime Agency

The Lime Agency is a talent management, influencer marketing, speaker management, publicity, casting and commercial partnerships agency.
We represent and work with influencers, creators, speakers, television personalities, athletes, authors, presenters, chefs, entrepreneurs, public figures and brand ambassadors.
As part of these activities we regularly interact with:
  • Talent
  • Brands
  • Marketing agencies
  • Public relations agencies
  • Media organisations
  • Television networks
  • Production companies
  • Event organisers
  • Sponsors
  • Corporate clients
Accordingly, we collect and manage personal information as part of our day-to-day business operations.

3. What Personal Information We Collect

The personal information we collect depends on the nature of your relationship with us.

Talent, Creators, Influencers, Speakers and Public Personalities

We may collect:
  • Full name
  • Date of birth
  • Residential address
  • Postal address
  • Email address
  • Telephone number
  • Social media account information
  • Professional biography
  • Career history
  • Talent profiles
  • Media kits
  • Professional photographs
  • Videos and promotional materials
  • Audience demographics
  • Audience analytics
  • Social media insights
  • Business information
  • ABN details
  • Banking details
  • Taxation information
  • Contracts
  • Invoicing information
  • Travel information
  • Availability information
  • Publicity information
  • Campaign performance data
Brands, Agencies and Corporate Clients
We may collect:
  • Business names
  • Contact names
  • Job titles
  • Email addresses
  • Telephone numbers
  • Billing details
  • Campaign requirements
  • Commercial information
  • Communications and correspondence
Website Users
We may collect:
  • IP address
  • Browser type
  • Device information
  • Operating system
  • Website usage information
  • Cookies
  • Analytics information
  • Website enquiry information
Event Attendees and Competition Entrants
We may collect:
  • Name
  • Email address
  • Phone number
  • Competition entries
  • Event registrations
  • Marketing preferences
4. Sensitive Information
Sensitive information includes information relating to:
  • Health or medical conditions
  • Disability information
  • Accessibility requirements
  • Racial or ethnic origin
  • Religious beliefs
  • Political opinions
  • Trade union membership
  • Criminal records
  • Biometric information
The Lime Agency does not generally collect sensitive information unless:
  • It is reasonably necessary for our activities;
  • You consent to its collection;
  • It is required by law; or
  • Collection is otherwise permitted under the Privacy Act.
Where sensitive information is collected, it will be handled in accordance with applicable privacy laws.
 
5. How We Collect Personal Information
We collect personal information directly from you through:
  • Website enquiries
  • Email correspondence
  • Telephone calls
  • Video conferencing
  • Social media interactions
  • Competition entries
  • Event registrations
  • Contracts and agreements
  • Talent onboarding processes
  • Questionnaires
  • Media kits
  • Campaign reporting
  • In-person meetings
We may also collect information from third parties including:
  • Television networks
  • Production companies
  • Casting agencies
  • Marketing agencies
  • Public relations agencies
  • Talent referrals
  • Social media platforms
  • Publicly available sources
  • Industry databases
  • Commercial partners
6. Why We Collect Personal Information
We collect personal information for purposes including:
  • Talent management
  • Influencer marketing
  • Speaker management
  • Publicity and PR opportunities
  • Television and media opportunities
  • Casting opportunities
  • Brand partnerships
  • Commercial negotiations
  • Contract administration
  • Event management
  • Marketing communications
  • Customer service
  • Internal administration
  • Research and analytics
  • Payment processing
  • Legal compliance
  • Business development
We may also use personal information for secondary purposes where permitted by law.
 
7. Direct Marketing
We may use personal information to send:
  • Industry updates
  • Talent announcements
  • Event invitations
  • Marketing communications
  • Promotional offers
  • Newsletters
  • Agency updates
You may unsubscribe from marketing communications at any time by:
We will promptly process unsubscribe requests.
 
8. Disclosure of Personal Information
We may disclose personal information where reasonably necessary to:
  • Brands
  • Marketing agencies
  • Public relations agencies
  • Television networks
  • Production companies
  • Casting directors
  • Event organisers
  • Sponsors
  • Media organisations
  • Lawyers
  • Accountants
  • Insurers
  • Payment providers
  • Government authorities
  • Regulatory bodies
  • Technology providers
We do not sell personal information to third parties.
 
9. Talent Representation Activities
Where we represent talent, speakers, influencers, creators, presenters, athletes, chefs, authors and public personalities, we may disclose professional information to prospective opportunities in order to secure work and manage careers.
This may include:
  • Media kits
  • Professional biographies
  • Photographs
  • Social media statistics
  • Audience demographics
  • Publicity materials
  • Professional achievements
  • Campaign case studies
  • Publicly available information
Such disclosures are a fundamental part of talent representation and career management.
 
10. Overseas Disclosure
 
The Lime Agency uses cloud-based software and technology platforms that may store or process information outside Australia.
These providers may be located in:
  • United States
  • New Zealand
  • United Kingdom
  • Singapore
  • European Union countries
Examples include:
  • Google Workspace
  • Microsoft
  • Meta
  • Instagram
  • Facebook
  • WhatsApp
  • Dropbox
  • Trello
  • MYOB
  • Mailchimp
  • HubSpot
  • Canva
  • Other business software providers
We take reasonable steps to ensure overseas recipients comply with privacy obligations equivalent to Australian standards.
 
11. Cookies and Website Analytics
Our website may use:
  • Cookies
  • Pixels
  • Analytics tools
  • Tracking technologies
These technologies help us:
  • Improve website functionality
  • Analyse website traffic
  • Improve user experience
  • Measure marketing performance
You can disable cookies through your browser settings, although this may impact website functionality.
 
12. Social Media Platforms
The Lime Agency maintains a presence across:
  • Instagram
  • Facebook
  • TikTok
  • LinkedIn
  • YouTube
  • Threads
  • Other social media platforms
Where you interact with us via social media we may collect:
  • Usernames
  • Profile information
  • Comments
  • Messages
  • Interactions
  • Publicly available content
Your use of social media platforms remains subject to the privacy policies of the relevant platform providers.
 
13. Storage and Security
We take reasonable steps to protect personal information against:
  • Misuse
  • Interference
  • Loss
  • Unauthorised access
  • Unauthorised modification
  • Unauthorised disclosure
Security measures may include:
  • Password protection
  • Access controls
  • Secure cloud storage
  • Confidentiality obligations
  • Cybersecurity protections
  • Restricted staff access
  • Secure document management procedures
Whilst we take reasonable precautions, no system can guarantee complete security.
 
14. Access to Personal Information
You may request access to personal information we hold about you.
Requests should be made to:
 
Privacy Officer
The Lime Agency Pty Ltd
Email: info@limeagency.com.au
 
We will respond within a reasonable period and may require verification of identity before granting access.
In certain circumstances permitted by law, access may be refused.
 
15. Correction of Personal Information
We take reasonable steps to ensure personal information remains accurate, complete and up-to-date.
If you believe information we hold is inaccurate or incomplete, please contact us.
We will take reasonable steps to correct information where appropriate.
 
16. Notifiable Data Breaches
The Lime Agency complies with the Notifiable Data Breaches Scheme.
If we become aware of an eligible data breach likely to result in serious harm, we will:
  • Investigate the incident;
  • Take steps to contain the breach;
  • Notify affected individuals where required;
  • Notify the Office of the Australian Information Commissioner (OAIC) where required by law.
17. Children’s Privacy
Where we work with child talent, family influencers or competitions involving minors, we may collect information relating to children.
Where appropriate, we will seek the consent of a parent or legal guardian before collecting or using personal information relating to a child.
 
18. Retention and Destruction of Information
We retain personal information only for as long as reasonably necessary for:
  • Business purposes;
  • Legal requirements;
  • Taxation obligations;
  • Accounting obligations;
  • Contractual obligations;
  • Regulatory obligations.
When information is no longer required, we will take reasonable steps to securely destroy or de-identify it.
 
19. Privacy Complaints
If you have concerns regarding our handling of personal information, please contact our Privacy Officer.
We will investigate complaints and respond within a reasonable timeframe.
 
If you are not satisfied with our response, you may contact:
Office of the Australian Information Commissioner (OAIC)
Website: www.oaic.gov.au
 
20. Contact Us
Privacy Officer
The Lime Agency Pty Ltd
 
21. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal obligations or technology.
Updated versions will be published on our website and will take effect from the date of publication.
 
We encourage users to review this Privacy Policy periodically.
 
The Lime Agency Pty Ltd complies with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs) and the Notifiable Data Breaches Scheme.
A copy of this Privacy Policy is available on request by contacting info@limeagency.com.au.
 
Last Updated: 18 June 2026

Lime Agency

The Lime Agency Australia acknowledges Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands where we live, learn and work and pay our respects to Elders past, present and emerging.

Memorable campaigns are the
architecture of our identity.

 

 

Contact Kylie Green

0416 120 868
kylie@limeagency.com.au

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