All-Star Cast Revealed for Celebrity Apprentice Australia
The exciting cast of Celebrity Apprentice Australia has today been revealed, along with Lord Alan Sugar’s Celebrity advisors, in a season sure to be filled with high-stakes intrigue and never-before-seen twists. Read More
Celebrity Apprentice Australia Returns with a Sweet Surprise
Former Olympic gymnast – the most successful woman in Australian Ninja Warrior history and Lime Agency Exclusive – Olivia Vivian leads the Celebrity cast.
Former MD of Dentsu’s MKTG Launches The Lime Agency
Former Dentsu Aegis Network Managing Director of MKTG, Kylie Green, has launched The Lime Agency; a talent management and brand partnerships agency with Karan White joining as Co-Director. Karan is a highly experienced talent and influencer manager and Co-Deputy Chair of the newly formed Australian Influencer Marketing Council (AIMCo). Last month AIMCo released the influencer marketing Code of Practice to provide a framework for brands, agencies and creators to drive trust, accountability and transparency in the growing sector of Australian influencer marketing. Read More
Australian Influencer Marketing Council (AIMCo) releases Code of Practice
The Australian Influencer Marketing Council (AIMCo) was assembled in 2019 to guide the future of influencer marketing in Australia. It has today announced its inaugural Influencer Code of Practice, raising Australia’s influencer marketing industry up to the bar set by the US and the UK in terms of regulation.
With Chair Detch Singh at the helm, Lime Agency Director Karan White joins Patrick Whitnall of Publicis Media as Co-Deputy Chair.Read More
Contributor: Melanie Schilling
We all want to make a meaningful impact on the world.
We want to leave a legacy; to take comfort in the fact that we can go to sleep at night, knowing we have made a difference. We want to pat ourselves on the back and feel proud of our accomplishments; we want bragging rights on our success and our impact.
In fact, it’s essential to our wellbeing. Martin Seligman, one of the fathers of positive psychology, cites ‘accomplishment’ as the fifth piece in the puzzle that underpins the science of wellbeing. Along with the essentials of positive emotion, engagement, positive relationships and meaning, Seligman’s research team have found that we need to feel a sense of achievement in order to thrive. Importantly, many of us feel the need to tick off our own Big Ticket Life Items in order to define ourselves and establish our identity as someone who matters. Read More
Contributor: Kylie Green
What I have learnt about collaboration
Having spent much of my career in advertising and marketing, I’ve experienced collaboration at both its best and worst as well as everything in between.
Early in my career, I worked with several agencies, more often than not under ‘us and them’ style of directors who’d endlessly drive their teams to the brink, pitch after pitch, only to take all the kudos. Then there were the creatives with single-vision ideas for a brand’s requirements without ever considering the talent that supported them. Read More
THE LIME AGENCY
Memorable campaigns are the architecture of our identity.