The Dimi Family -Brand Ambassadors, Brand Partnerships, Bloggers, Content Creators, Digital Influencers, Live Events
The Lime Agency is proud to introduce you to the Dimi Family – the radiant, heart-centred powerhouse redefining what it means to raise children in the spotlight. Hailing from regional NSW, Nick and Sofia along with daughters Mila and Aleksandra have captured the world’s attention not through controversy, chaos or curated perfection, but by doing something far more extraordinary: choosing joy. As self-described Positivity Parents, the Dimi’s have built a global movement around kindness, confidence, cultural pride, and mental wellbeing — one uplifting “Hey Bestie” video at a time.
What began as Sofia teaching then two-year-old Aleksandra daily mirror affirmations to help shape self-esteem and resilience soon evolved into a viral phenomenon. Today, the Dimi Family reach close to a million followers on TikTok and over 400,000 on Instagram, with an incredible monthly audience engagement of more than 27 million. Their empowering messages of self-love and courage are now played in classrooms across the United States, with teachers using their videos to help children begin their day connected, confident and full of light. And soon came the celebrity endorsements including Kris Jenner, the Kardashians, Ellen DeGeneres, Ashley Graham and Jennifer Aniston sharing their content across the globe, calling it “the positivity the world needs right now.”
Their rise to fame, however, is rooted in something deeply personal. Aleksandra is named in honour of Sofia’s brother, who lost his life to mental illness. The family’s commitment to uplifting others is not performative — it’s purpose-driven. Every affirmation spoken and every kiss blown into the camera carries the message that, no matter where you are or what you’re going through, you are worthy of love and belonging. Their platform is less about going viral and more about changing the emotional climate of homes around the world.
With a fanbase stretching across Australia, the USA, and the UK, the Dimi’s are also highly sought-after collaborators. Their brand partnerships shine with authenticity and creativity, having worked with Walt Disney World, Disney Cruise Line, Marriott Hotels, Dyson, Kayak, Camilla, Fashion Nova, Kylie Baby, Miss Lola, My Little Pony, 1 Hotels and more. In 2023, they were personally invited as Disney’s only international guests to Walt Disney World in Orlando, and their collaboration was such a sensation that Disney Cruise Line brought them onboard the following year. Their presence moves effortlessly between digital influence, family lifestyle culture, mental wellness advocacy, brand storytelling and fan-powered connection.
Mila and Aleks are shining personalities in their own right: Mila is a dynamite dancer training up to 20 hours a week, while Aleksandra – with her iconic pigtails and fearless voice — continues to inspire millions to dream boldly and love loudly. Whether creating content, appearing across global media including Good Morning America, The Ellen Show, Studio 10, The Morning Show and FOX News, or meeting fans at live events, the Dimi’s bring the same warmth, spirit and joy everywhere they go.
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